Brand activation
with a game
Getting people to take part in your brand instead of just looking at it. We devise the game format, build the software and are there on the day itself.
Doing is remembered better than watching
With brand activation, many agencies think of strategy, campaigns and an eye-catching stunt. We do the concrete part: something the public takes part in themselves. A quiz about your product, a challenge with a scoreboard, a prize draw that runs on the phone.
Because we build the software ourselves, the game is really about your brand and registration is built in from the start. Afterwards you know how many people took part and who wants to be contacted. That is the difference from a stand where you only hand something out.
- Game format devised around your product or message
- Our own software, in your house style
- Participant contacts with consent
- Delivery and support on location
Where brand activation works
Festivals and public events
Lots of people with time and the urge to do something. A challenge with a scoreboard draws a crowd, and whoever wins wants to share their score. Works well as a sponsor or stallholder on the site.
Shopping centres and retail promotions
A short prize draw for a new product or an opening. Playing takes a minute, the prize is immediate and you can use the contact details for the next campaign.
Product launch
A game that explains what the new product does, without anyone having to sit through a presentation. Suitable for the launch itself and afterwards for dealers or sales staff.
Open day and company event
Let visitors and business contacts discover what your company does, with a scavenger hunt or quiz through the building. Children play along, parents read along.
Roadshow across multiple locations
The same game in different places, with one scoreboard across all locations. That makes every stop part of one competition.
How we go about it
A compact activation with an existing game format in your house style starts at €195. A completely new game built from scratch starts at €550. Larger productions and multi-day deployments we price after the first conversation.
- Goal and audience. Who will be there, what they need to know or do afterwards, and what counts as success.
- Game format and concept. A proposal with the game format, how long a turn takes and how registration works.
- Building and testing. Software, design and materials, tested with people who have never seen it before.
- Delivery. We set up, keep the game running and make sure someone is always playing.
- Result. Participants, contacts and what we saw, in a form you can use straight away.
Frequently asked questions
What is the difference between brand activation and an advertising campaign?
A campaign shows people something. A brand activation gets them to do something with your brand: play, try, win. That takes more effort per person, but people remember it better and you know who took part.
Do you also devise the concept, or only the delivery?
Both. It usually starts with a goal, such as making a new product known or collecting contacts from a particular target group. We devise a game format for that, build the software and the materials, and deliver it on the spot. If you already work with an advertising agency, we fit in with their campaign.
Where can an activation take place?
Anywhere your target group passes by and has a few minutes: at a festival, in a shopping centre, at a sports event, on an open day or during a product launch. For places in public space or on someone else's site, we arrange the agreements with the owner beforehand.
How do we measure whether it delivered anything?
We agree beforehand what counts: number of participants, number of contacts with consent, or how well people know your message afterwards. The software keeps track of that. Afterwards you receive the figures and the contacts, plus what we saw on the spot.
What do you want to achieve with your brand?
Briefly tell us where and for whom the activation is, and we will send a proposal with a price estimate within 1 working day.
Which brand needs activating?
Tell us where your audience is and what it should remember, and we will propose a game format.