Sponsorship activation
with a fan game
Getting more out of a sponsorship than a logo along the pitch. A game that fans take part in, around the match or event, with contacts the sponsor can use.
From visible to involved
A lot has been written about sponsorship activation: that a sponsorship only delivers something once you activate it. What is usually missing is what that looks like in practice on a match day. That's where we come in.
We build a game that suits the sponsor and the club, and make sure it runs on the day. Fans take part on their phone or at a stand, the sponsor is part of something they enjoy, and afterwards there is more than a feeling: numbers and contacts.
- Game in the house style of sponsor and club
- Taking part on the phone, without an app
- Fan contacts with consent
- Coordination with the club on what is possible
Formats around the match
Prediction game on the phone
Before kick-off, fans predict the result, the first goalscorer or the attendance. The sponsor provides the prize and the winner is announced afterwards.
Half-time quiz
A few questions about the club and the sponsor, played on the phone, with the scores on the stadium screen if there is one. Short enough for the break.
Fan zone challenge
A dexterity game or penalty shoot-out against the clock at the sponsor's stand, with a scoreboard for the day. Works before the match and on family days.
Season game
A game that runs all season, with updated standings after every match and a final prize. Fans come back to it every home match, and the sponsor stays in view all season.
For clubs: something extra for sponsors
A club can also offer a fan game to sponsors itself, as part of a sponsorship package. We build the game so that the sponsor can change from match to match or period to period. The club stays in control of what happens in the stadium, and we take care of the software and the delivery.
A one-off activation with an existing game format starts at €195. A game built specially for a club or sponsor starts at €550. A season game we price after the first conversation.
Frequently asked questions
Who is a sponsorship activation for?
For companies that sponsor a sports club or event and want more than a logo on a board. And for clubs that want to offer their sponsors something extra. In both cases we build the game and the software, and coordinate with the club on what is possible in the stadium or sports hall.
What is possible during a match?
That depends on the club and the stadium. Often a game on the phone can run, announced via the screens or the stadium speaker, with the winner named at half-time or afterwards. On the pitch itself there is usually only room at half-time, and the club arranges that.
What does the sponsor get in return?
Visibility with an audience that is paying attention, plus something a board doesn't give: participant numbers and contacts from fans who consent to receiving something from the sponsor. Those figures also help in the conversation about the next sponsorship season.
Does this also work for smaller clubs and amateur sport?
Yes. At an amateur club the audience is smaller but more engaged, and a local sponsor wants to reach exactly those people. A game in the clubhouse or around a tournament often works better there than in a large stadium.
Which club or event?
Briefly tell us which club, sponsor or match it concerns, and we'll send a proposal with a price estimate within 1 working day.
Which sponsorship should deliver more?
Tell us which club or event it is, and we'll propose a game format.