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Shopfront with balloons and visitors at the entrance
The first day counts

An opening the neighbourhood talks about

When a shop or business opens, you have one chance to let the neighbourhood know you're there. Balloons and an opening discount help, but everyone sees those at every opening. What sticks is something people took part in themselves: spinning the wheel, winning a prize, having their photo taken with a character.

We put the programme together based on what you want to achieve. Lots of new customers through the door, a good first impression with business contacts, or showing a new building to staff and their families. Then we arrange the activities and are there ourselves.

  • Programme built around your goal and target audience
  • Prize wheel, game or quiz with equipment and hosts
  • Walking act or character at the door
  • Advice on notification or permits for activities on the street
Activities for the opening

Choose what suits your business

The opening moment

A short moment when everyone watches and joins in at the same time. A countdown, the first spin of the wheel or a prize for the first visitor. We keep it short and make sure it looks good in photos.

Prize wheel at the door

A wheel at the entrance draws people inside and gives staff a reason to talk to everyone. With your logo on it and prizes that suit the shop, such as a discount or a product from the range.

A walking act on the street

A character who walks around in front of the door and along the street, talks to people and sends them inside. It stands out more than a banner and doesn't need a stage.

Something for children

Parents stay longer when the children are busy. A small scavenger hunt through the shop or a game with a sticker as a prize is enough.

Shop opening

Getting people over the threshold

With a new shop, the threshold is literally the problem. People look inside and walk on. A prize wheel just inside the door gives them a reason to take that one step, and gives staff an easy opening line. A walking act in the street brings people from further along to the door.

Looking for more shop opening ideas? We've listed them in ideas for a shop opening.

Visitors spinning a prize wheel in a shop
Guests with a drink in a new, bright business building
Business opening or new building

Business contacts and staff through the new building

At the opening of a business or a new building, the guests are often business contacts, suppliers and staff. They want to see the building, but a guided tour in groups of twenty quickly gets boring. A short scavenger hunt or quiz through the building lets people walk around on their own and makes sure they stop for a moment in every room.

If employees' families are coming too, we add something for children. At the end the whole group can come together for the official opening and the prize-giving.

Our home base is Enschede and we come to your opening anywhere in the Netherlands.

Frequently asked questions

How far in advance should we arrange the opening?

The sooner, the more is possible. A prize wheel or walking act can often still be arranged with a few weeks' notice. If you want a game with your own questions about your shop, a wheel in your house style or street activities the municipality needs to have a say in, allow more time. Once you know the date, let us know straight away.

What do we do with the opening moment itself?

Cutting a ribbon is possible, but it's over in ten seconds. We'd rather make it a short moment the audience takes part in: the first spin of the prize wheel, a countdown with a quiz question, or the first customer winning a prize. You decide who opens it: a local councillor, the owner or a regular customer.

Can we also hold one opening for business contacts and one for the public?

Yes, and that often works better than doing everything at once. For example an afternoon or evening for business contacts, suppliers and staff, with a quiz or guided tour, and the public opening the next day with a prize wheel and entertainment. We can take care of both.

Is an activity allowed on the pavement or in the street?

That depends on the municipality and on what exactly is being set up. A walking act that moves around is usually not a problem. A setup on the pavement or music in the street often requires a notification or permit. We tell you in advance what's needed, so you can apply in time.

What does a grand opening cost?

The price depends on the activities, the duration and whether anything needs to be made in your house style. You'll receive a proposal within 1 working day.

First contact

Tell us about your opening

Opening soon? Just fill in the short form and we'll send a proposal within 1 working day.

We only use your details to answer your enquiry. See our privacy policy.

When do the doors open?

Tell us the date, the location and who you want to welcome, and we'll send a proposal for the opening.