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People in conversation during an event
Why this works on a walking route

Nobody has to stop for anything

With a performance on a stage the audience has to make a decision: stay or walk on. At a street fair, an exhibition floor or a reception almost everyone chooses to walk on, simply because they are on their way to something else.

A walking act turns that around. The act comes to the people, the contact is brief and nobody has to commit to anything. That makes it suitable for situations where the audience is constantly changing and nobody stands still for half an hour.

  • No stage, sound or fixed spot needed
  • Brief contact, many people, spread across the day
  • Role and script matched to the occasion
  • Works indoors and outdoors
Where it fits

Three kinds of occasion

The set-up differs per situation:

Public space

A shopping area, a market or an event in the centre. The audience is mixed and keeps moving, so the act is short, visible and easy to follow without prior knowledge.

Trade show or conference

Here the audience is professional and the act is mainly a reason to start a conversation. The script is more substantive and refers to what there is to gain at the stand.

View trade show activations

Company party or reception

A group that knows each other and is already talking. The act breaks up the moment, without taking over the evening or tying everyone to a programme.

Coordinating beforehand

What we want to know before we come

Mainly what the site looks like and where people walk. An act that keeps hanging around in the same corner only reaches part of the audience, so we spread the blocks across the route and the times when it is busiest.

We also want to know who is coming. A family audience calls for a different tone from a room full of business contacts, and with a mixed audience we shape the role so that both groups get something out of it.

A short booking with a few blocks starts at €195.

Actor in character during one of our own productions

Frequently asked questions

What is the difference between a walking act and street theatre?

A walking act moves among the audience and stops briefly everywhere. Street theatre takes place in one spot where people gather round and keep watching. A walking act therefore suits places where people keep moving, and street theatre suits places where you want to hold an audience.

How long does a performance last?

We usually work with blocks of twenty to thirty minutes, spread over the day or evening. Three blocks with breaks in between is a common set-up. Continuous performance costs sharpness, and the audience notices straight away.

Do you need a stage or technical equipment?

No, that's exactly the point. A walking act needs no stage, no sound system and no fenced-off audience. What does help is a place to change and an idea of the walking route, so the act doesn't keep hanging around in the same corner.

Can the act fit our theme or brand?

We do that as standard. The role, the costume and what the characters say are matched to the occasion. At a company event that often means something of the company is in the script, without it turning into a sales pitch.

First contact

Tell us about your plan

Interested in a walking act? Fill in the short form and we'll send a price estimate within 1 working day.

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Where does your audience walk?

Tell us about the site and the occasion, and we'll suggest a set-up.