Prize wheel
with your own logo
A wheel that makes people slow down and gives you a reason to speak to them. Short per visitor, many visitors per day.
What makes a prize wheel different from a flyer?
A prize wheel gives a passer-by a reason to stop that asks nothing of them. They don't have to feign interest or start a conversation. They spin, something happens, and only then is there a reason to say something. That order is the whole point.
A flyer works the other way round. It asks for attention first and may deliver something afterwards. On a busy floor it almost always loses to something that spins, clicks and is visible from ten metres or so.
- About a minute per visitor, including the chat
- Segments and colours in your own house style
- Everyone wins something, so nobody walks away empty-handed
- A host on hand, so your people can talk
What is the wheel for?
The same set-up, three different goals:
Footfall to the stand
The wheel stands at the front and is visible from the aisle. Spinning is allowed without conditions. The aim is volume: as many people as possible stopping for a moment, after which you choose who to keep talking to.
Collecting data
People can spin after leaving an e-mail address or scanning a badge. That costs some footfall, because some people drop out, but what remains is usable. We set it up so that people can see what they are signing up for.
Getting a message to stick
The segments carry terms from your field instead of prizes, and the host attaches a sentence to each one. Visitors remember the word they landed on, and that is exactly the idea.
We bring the wheel, you bring the conversations
We provide the wheel, the design of the segments, the set-up and someone to keep it spinning all day. That host does more than pull on the wheel: they make sure someone is always playing, because a wheel with nobody standing at it attracts nobody.
From you we need a space about one and a half metres wide, a power socket nearby and the prizes. Nothing else. Set-up takes us half an hour, and that time falls outside the event's opening hours.
A prize wheel with a host starts at €195. After the first conversation you'll receive a firm price.
Also as a digital wheel
Besides the wooden wheel, we also build the wheel of fortune digitally: on a large screen at the stand or on the visitor's phone via a QR code. It takes up no floor space, we set the odds per segment exactly, and registration is built in. Whoever spins first leaves their details and sees the result straight away on the screen.
The digital wheel also works outside the trade show, for example for a shop promotion or on packaging. A spinning wheel does need someone to open the conversation, so at a trade show we usually use it alongside the real wheel or with a host.
Frequently asked questions
How many people can you speak to in a day with a prize wheel?
On a normal trade show day, a prize wheel gets a few hundred spins, because one spin including the chat around it takes about a minute. That number drops as soon as a queue forms and people walk on, so the layout counts for more than the wheel itself. That is why we position it so that people waiting can still talk to someone from your team.
Who provides the prizes?
The prizes usually come from the client, because they fit what you sell and the image you want to project. We help think through the split: how many segments are a small token, how many a real prize, and whether there is something you can follow up on later. If you have nothing yourself, we can arrange it.
Can the wheel be in our own house style?
The wheel is made in your house style, with your own colours, logo and text on the segments. That is more than a cosmetic choice: visitors remember what was on the segments, so you can put a message there that sticks.
Does a prize wheel also work outside a trade show?
A prize wheel works anywhere that people walk past rather than sit still. Think of an open day, a shop promotion, a festival site or a staff day with several activities. With a seated group it falls flat, because it lacks the passing traffic the wheel needs.
Tell us about your plan
Interested in a prize wheel? Fill in a few details and we will send a price estimate within 1 working day.
A prize wheel for your next event
Tell us what kind of event it is and what you want to get out of it, and we will think along with no obligation.