A game for your
exhibition stand
A game on your stand that makes people stop, opens a conversation and records who has been by. We build the software ourselves, around what you sell.
Visitors keep walking unless something happens
On a busy exhibition floor a stand has about two seconds to make someone slow down. A banner with a proposition rarely manages that. A game does, because there is something moving to see and because someone is already taking part.
Then the real work begins. A good trade show game is short, gives a reason to start a conversation and records who took part. That last part is what separates a fun activity from something that is still useful after the show.
- Playing time of one to three minutes per visitor
- Built around your product or field
- Participant data comes straight to you
- Support on the floor during the show days
Three goals, three set-ups
What you want to achieve determines what the game looks like:
As much footfall as possible
Short, easy to join and visible from the aisle. A scoreboard that runs all day keeps people engaged and brings them back to check their position.
Better conversations
The game is about what you do, so the participant has already learned something before the conversation begins. Brings in fewer visitors, but the right ones.
Brand experience
More emphasis on design, sound and the feeling people take away. Suits launches and brands that need to stand out on a busy floor.
Which game for the trade show?
Everything listed below we build ourselves, so the questions, the design and the scores are yours. Which format fits depends on the space on the stand and on who is walking around.
- Knowledge quiz on a tablet or screen
- Five to ten questions about your field, with a scoreboard that runs throughout the show. Works well at technical and business shows, because the conversation afterwards naturally turns to the answers.
- Reaction or dexterity game
- Quick, visible from the aisle and played within a minute. Meant for footfall: people keep watching whoever is playing and then want a go themselves.
- Playing on their own phone
- Visitors scan a QR code and play on their own device, while a large screen on the stand shows the scores. Nobody has to wait for a tablet, and the game can carry on after the show.
- Physical game with digital scoring
- Something to pick up, such as a prize wheel or a dexterity game, linked to registration and a scoreboard. For anyone who wants something tangible on the stand.
From game to lead
- Taking part. The visitor registers with a badge scan or email address and gives their own consent for what you do with it.
- Two short questions. For example job title and what someone is interested in. That way the stand team knows who to have a real conversation with.
- Live overview. During the show you can see who has played and which contacts have been flagged for follow-up.
- After the show. All contacts with scores and answers in a file you can use straight away. We discuss a link to your own system beforehand.
Start six to eight weeks before the show. That leaves time to build the game, agree the questions and test everything on the stand. An existing set-up in your house style can be quicker.
From first sketch to dismantling
We start with the goal and the audience of the show, not with the game. Then we design the concept, build the technology and test it before it goes onto the floor. During the show days one of us is there to keep the game running and to help visitors get started.
Afterwards you receive the participant data in a form you can use straight away, plus what we saw on the floor: where people dropped out, which question came up most often, and what we would do differently next time.
A compact trade show game starts at €195.
Frequently asked questions
How much space does a trade show game take up on our stand?
We decide that together beforehand. There are versions that fit on a high table and versions that need a corner of three by three metres. More important than the square metres is the layout: the game has to be visible from the aisle, but the queue mustn't block the walkway. We look at that using your stand floor plan.
Do you also build the exhibition stand itself?
No. We take care of what happens on the stand: the game, the technology and the support. The stand construction itself stays with your stand builder, and we are happy to coordinate with them beforehand so that power, space and sightlines work. So if you still need to hire or build a stand, you can simply have our concept included in it.
Can we collect visitor data?
Yes, and that's usually the point. Participants leave their details to play or to receive their result. We set it up so that visitors actively give consent themselves and see what their data is used for, so that it complies with GDPR. The data goes to you, not to us.
Does this also work on a small stand?
That's often where it pays off most. On a small stand you compete with neighbours who have more square metres and more budget, and then a reason to stop is worth more than extra space. We make the set-up more compact: shorter playing time, less equipment, one host.
Tell us about your trade show
Which show is it and what do you want to get out of it? Fill in the short form and we'll send a price estimate within 1 working day.
A game for your next trade show
Tell us which show it is and what you want to get out of it, and we'll help you think it through, with no obligation.