Interactive
installation
A set-up that responds to what visitors do. No explanation beforehand, no winner afterwards, but something that sticks.
When do you choose an installation instead of a game?
An installation fits when your audience is on the move and you can't claim a minute of anyone's attention. There is nothing to explain: someone touches something, steps on something, pulls a lever or stands in front of a screen, and something visible happens. Anyone who keeps walking has still seen it, which isn't true of a game that needs explaining first.
That makes it a different choice from the trade show game, which records who took part. If you want to take a step back and aren't sure which format fits yet, start with gamification, because the central question there is which behaviour you want to see.
- No explanation needed, people understand it by looking
- Works for a passing audience rather than a fixed group
- Physical, on a screen, or a combination
- Custom-built around what you want to show
What kind of installation fits here?
The form follows from what needs to stick:
Operating something physical
A set-up with buttons, levers or parts that you move by hand. Works well for technical products, because visitors understand with their hands what is hard to explain in words.
A screen that responds
A large screen that changes through what visitors do in front of it: moving, choosing, building something together. Takes little space and is visible from a distance, which matters on a busy floor.
Something that builds up over the day
Every visitor adds something to the same whole, so that by the end of the day there is something made by the public. Gives you an image you can still use afterwards.
We devise, build and test it ourselves
We start with what the visitor has to do and what they should think afterwards. Only once that is sharp do we draw up the set-up. Then we build and test it, because an installation that works on paper can still stall on the floor when people walk past it differently from how you imagined.
On the day itself we set up, keep it running and take it down again. We need a spot, power and an idea of the walking route from you. That walking route often determines more than the set-up itself.
A compact set-up starts at €195. After the first conversation you'll get a firm price.
Frequently asked questions
What is the difference between an interactive installation and a trade show game?
An interactive installation has no rules, no winner and no beginning or end, while a trade show game has all three. With an installation, someone walks past, does something, sees a response and walks on. With a trade show game, a participant sits down, gets an explanation, plays a round and ends up on a scoreboard. If you want conversations and data, choose the game. If you want people to linger and remember something, the installation works better.
And how does it differ from gamification?
Gamification is the choice to use game mechanics for a purpose, and an installation is one of the forms that can come out of it. Anyone who starts on our gamification page is thinking about which behaviour they want to see. Anyone who starts here usually already knows that something physical needs to go on the floor.
Can an installation run without someone standing by?
An installation can run independently for part of the day, and that is precisely the difference from a game that needs a host. In practice we still have someone standing by during the busy hours, because the first visitor in every group needs a nudge. As soon as one person is at it, the rest follow naturally.
How much preparation time does it take to build an installation?
A tailor-made installation needs more preparation than most of our concepts, because something physical has to be built and tested. Allow a few weeks between the first conversation and the day itself. If the date is tighter, we look at a set-up using parts we already have.
Tell us about your plan
Interested in an interactive installation? Fill in a few details and we'll send a price estimate within 1 working day.
An installation for your trade show or launch
Tell us what visitors should do and what they should remember, and we'll think along with no obligation.