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Participants at a business event
The problem with VR at events

Why is VR at an event often disappointing?

VR is disappointing when one person has an experience and the twenty people around them see nothing. The participant has had a great time, and the rest have watched someone in a headset wave their arms. That way an expensive set-up produces one enthusiast every three minutes and nothing else.

That is why we always put a screen next to the set-up showing what the participant sees. That turns it from an individual experience into something a small group stands around laughing and shouting at. The queue then becomes part of the activity instead of an obstacle.

  • Spectator screen, so bystanders get an experience too
  • Sessions of a few minutes, so the queue keeps moving
  • A host who helps people put on and take off the headsets and explains how it works
  • Experiences without movement, to prevent nausea
What it is used for

What do you want people to take away from it?

The goal determines which set-up we choose:

Showing something that is not there

A building that has yet to be built, a machine too big to bring along, a location on the other side of the country. VR is at its strongest when it shows something you physically cannot show.

Footfall at a stand

Short sessions, lots of throughput and a screen that draws people in from the aisle. What counts here is the number of people who stay, even without having worn the headset themselves.

Part of a programme

As a block within a company outing or staff day, alongside other activities. Groups then rotate past the set-up, so a long queue never forms.

Practical

What we bring and what you arrange

We bring the headsets, the spectator screen and the hosts, and make sure everything is cleaned between participants. That last point is no detail: a headset put on by dozens of people all day is exactly what visitors hesitate over if they do not see it being cleaned.

From you we need free floor space, power and a spot away from the walking route. If you expect a lot of visitors, let us know beforehand and we will put up several sets instead of one.

A VR set-up with a host starts at €195. After the first conversation you will receive a firm price.

Equipment and materials for an activity at your venue

Frequently asked questions

How many people can go through a VR set-up in a day?

With one set, a VR set-up gets through about thirty to forty participants per half day, because a session is short but fitting and removing the headset also takes time. If you want more volume, we put two or three sets side by side. That is also why we ask beforehand how many visitors you expect: it determines the set-up more than the programme does.

Does everyone get nauseous from virtual reality?

Nausea mainly occurs in programmes where you move without your body moving, and we avoid those at events. We choose experiences where the participant stays standing or seated in one place. Whoever finds it unpleasant anyway takes the headset off and is back to normal within half a minute.

From what age can participants join in?

We use twelve years as the lower limit, because manufacturers recommend that for most headsets and because the headset simply does not fit younger children properly. For a family event, we therefore often choose a set-up where younger children watch on the screen and do something else themselves.

What do you need at the venue?

A VR set-up needs about two by two metres of free floor per set, a power socket and a spot where nobody walks into it by accident. Organisers often underestimate that last point: someone wearing a headset cannot see the room, so the set-up should not stand in the middle of a walking route.

First contact

Tell us about your plan

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Virtual reality at your event

Tell us what kind of event it is and how many visitors you expect, and we will think along with no obligation.