Product launch
with a game
A product launch people take part in themselves. We build a game, quiz or installation around your new product, for the public or for your own staff and dealers.
A launch people take part in themselves
Most launches follow the same pattern: a presentation, a video, a cloth pulled off the product and then drinks. The room applauds and has forgotten it again a week later. Anyone who got a question about the product right, or was allowed to try it first, still remembers it.
We devise the game format around your product, build what's needed and run it on the day itself. That can be part of your own programme, or the entire launch event.
- Game format and questions around the new product
- Software, installation and design in your house style
- Game hosting and presentation on the day itself
- Registration of participants and scores afterwards
From reveal to product quiz
Reveal with a game
The audience plays along to reveal the product. A countdown quiz, a puzzle that shows the product bit by bit, or a task where the room unlocks the final clue together.
Product quiz for dealers and sales staff
A TV-style quiz in which teams compete on knowledge of the new product. Whoever names the right features fastest wins. An answer you got wrong in the quiz sticks better than a slide.
Trying it on the floor
An installation or setup where people get the product in their own hands or see how it works on a screen. With a short game alongside, so they really try something out.
A challenge around the launch
An online game or challenge that starts before launch day and carries on afterwards. With a scoreboard, prizes and the contact details of everyone who takes part.
The product in the hands of the target audience
At a launch for the public, you want as many people as possible to see and try the product. A interactive installation at a trade show, in a shopping centre or at an event attracts people and gets them to do something with the product, with a prize for the best score.
If you want to hold attention for longer than that one day, an online game can be built around it. You can read how that works on gamification.
Product knowledge without slides
An internal launch has to make sure sales staff, dealers and service staff can explain the product. A team quiz, with questions about features, target audience and the differences from the previous model, does that faster than an hour-long presentation. And people laugh, which helps them remember.
There's more about our approach for brands on brand activation, and a list of ideas for business launches in product launch ideas for B2B.
Our home base is Enschede and we come to the launch venue anywhere in the Netherlands.
Frequently asked questions
Is a product launch for the public or for our own staff?
Both are possible, and the approach differs. For the public it's about attention and getting as many people as possible to try the product. For staff, dealers or sales staff it's about them knowing the product afterwards and being able to explain it. We often do the internal launch first and then the one for the public.
Can the game really be about our product?
Yes, that's the whole point. The questions, tasks and prizes are about the new product: what it can do, who it's for and what makes it different from the previous one. You provide the information, and we turn it into a game that's also fun for people who don't know it yet.
How do we keep the product secret until the reveal?
We work with what you're willing to share at that point. The game can start with clues, for example, with the reveal as the final part. We handle information that isn't public yet with care.
How far in advance should we start?
A game with your own questions and design needs a few weeks of preparation. If software or an installation has to be built for it, more. Get in touch as soon as you roughly know the launch date, and we'll plan back from that day.
What does a launch event cost?
The price depends on the format, how much needs to be built for you, the duration and the location. You'll receive a proposal within 1 working day.
Tell us about your launch
A new product on the way? Just fill in the short form and we'll send a proposal within 1 working day.
When is the new product going out the door?
Tell us what the product is and who the launch is for, and we'll send a proposal with a format and schedule.