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Promotional staff in matching outfits talking to visitors at an event
Team and activation in one

Promotional staff with something to do

A promoter with nothing but a stack of leaflets has a hard time. Most people walk on before the first sentence is finished. Put the same person next to a game with something to win, and the conversation changes. People stop, watch whoever is playing and ask for themselves what it's all about.

That's why we supply the team and the activation together. We devise the game, build it and add promotional staff and hostesses who know how it works. You have one point of contact for the whole day, from setup to the last participant.

  • Promotional staff and hostesses, briefed on your product
  • Game, quiz or prize wheel with equipment and setup
  • One fixed point of contact from us on the day itself
  • Registration of participants and an overview afterwards
What the team does

From the first chat to the contact list

Approaching and explaining

The promotional staff approach passers-by, explain in a few sentences what it's about and invite them to join in. They know the message and know when to let someone go.

The game on the floor

A short quiz on a screen, a game of skill or a prize wheel. The team hosts the game, keeps the queue moving and makes sure everyone understands the instructions before they start.

Samples and materials

Samples, leaflets or discount vouchers are only handed out after the game. That way people get them at the moment they've just been engaged with it, and less ends up in the first bin.

Capturing contacts

Anyone who wants to enter for a prize or sign up for a newsletter leaves their details on a tablet, with consent. Afterwards you get the list and the numbers per day.

At the trade show

Hostesses who keep the stand busy

At a trade show, your own people are best placed for the in-depth conversations. The work before that, pulling people out of the aisle and onto the stand, can be done by hostesses and promotional staff. They play the game with visitors and pass interested people on to your sales staff.

You can read how to set up a stand around a game like this on trade show activation. If it's about handing out samples, take a look at sampling.

Hostess talking to visitors on an exhibition stand
Busy shopping centre with shoppers
On the street and in the shopping centre

Where people are in a hurry

In a shopping street or shopping centre, people have a shopping list and little time. The game then has to be short and clear straight away: one spin of the wheel, three questions, one throw. The team spots who stops for a moment and is there right then.

At an event or festival, people have more time and are actually looking for something to do. There the game can last longer and a scoreboard can be added. We discuss in advance what suits your goal. There's more about the approach on brand activation.

Our home base is Enschede and we work throughout the Netherlands. The team, the game and the equipment come to the venue together.

Frequently asked questions

What's the difference between a promoter and a hostess?

A hostess welcomes people: she stands at the entrance or on the stand, greets people and shows them the way. A promoter goes up to people, talks about the product and brings them over to the activation. On most days you need both. We put the team together based on what needs to happen that day.

How do the promotional staff know enough about our product?

Beforehand we give them a short briefing with the key points, the questions people often ask and what they can and can't promise. If you have your own product introduction for new employees, we'll use that. On the day itself, one fixed point of contact from us is with the team.

Where can a promotional team be set up?

At a trade show, in a shopping street, in a shopping centre, at a station or at an event. For spots in public spaces or on someone else's premises, we make arrangements in advance with the owner or the municipality, so the team isn't sent away halfway through the day.

Do the promotional staff wear our brand's clothing?

If you want them to, yes. Supply shirts, jackets or other clothing in your house style and the team will wear it. If you don't have anything, we agree on what they will wear, so the team is recognisable and fits with your stand.

What does it cost to hire a promotional team?

The price depends on the number of people, the number of days, the location and which game or equipment is added. You'll receive a proposal within 1 working day.

First contact

Tell us about your plan

Need a promotional team? Just fill in the short form and we'll send a proposal within 1 working day.

We only use your details to answer your enquiry. See our privacy policy.

A team that makes people stop

Tell us where and when you want to be and what people should remember, and we'll send a proposal with a team and a game.