Hire a promotional team that approaches passers-by and gets them to join in. Our promotional staff and hostesses stand by a game, quiz or prize wheel, so people have a reason to stop.
A promoter with nothing but a stack of leaflets has a hard time. Most people walk on before the first sentence is finished. Put the same person next to a game with something to win, and the conversation changes. People stop, watch whoever is playing and ask for themselves what it's all about.
That's why we supply the team and the activation together. We devise the game, build it and add promotional staff and hostesses who know how it works. You have one point of contact for the whole day, from setup to the last participant.
The promotional staff approach passers-by, explain in a few sentences what it's about and invite them to join in. They know the message and know when to let someone go.
A short quiz on a screen, a game of skill or a prize wheel. The team hosts the game, keeps the queue moving and makes sure everyone understands the instructions before they start.
Samples, leaflets or discount vouchers are only handed out after the game. That way people get them at the moment they've just been engaged with it, and less ends up in the first bin.
Anyone who wants to enter for a prize or sign up for a newsletter leaves their details on a tablet, with consent. Afterwards you get the list and the numbers per day.
At a trade show, your own people are best placed for the in-depth conversations. The work before that, pulling people out of the aisle and onto the stand, can be done by hostesses and promotional staff. They play the game with visitors and pass interested people on to your sales staff.
You can read how to set up a stand around a game like this on trade show activation. If it's about handing out samples, take a look at sampling.
In a shopping street or shopping centre, people have a shopping list and little time. The game then has to be short and clear straight away: one spin of the wheel, three questions, one throw. The team spots who stops for a moment and is there right then.
At an event or festival, people have more time and are actually looking for something to do. There the game can last longer and a scoreboard can be added. We discuss in advance what suits your goal. There's more about the approach on brand activation.
Our home base is Enschede and we work throughout the Netherlands. The team, the game and the equipment come to the venue together.
A hostess welcomes people: she stands at the entrance or on the stand, greets people and shows them the way. A promoter goes up to people, talks about the product and brings them over to the activation. On most days you need both. We put the team together based on what needs to happen that day.
Beforehand we give them a short briefing with the key points, the questions people often ask and what they can and can't promise. If you have your own product introduction for new employees, we'll use that. On the day itself, one fixed point of contact from us is with the team.
At a trade show, in a shopping street, in a shopping centre, at a station or at an event. For spots in public spaces or on someone else's premises, we make arrangements in advance with the owner or the municipality, so the team isn't sent away halfway through the day.
If you want them to, yes. Supply shirts, jackets or other clothing in your house style and the team will wear it. If you don't have anything, we agree on what they will wear, so the team is recognisable and fits with your stand.
The price depends on the number of people, the number of days, the location and which game or equipment is added. You'll receive a proposal within 1 working day.
Need a promotional team? Just fill in the short form and we'll send a proposal within 1 working day.
Tell us where and when you want to be and what people should remember, and we'll send a proposal with a team and a game.