Sampling
with a game
Hand out tasters and samples where your target audience passes by, with a short game or prize wheel so people stop, taste and leave something behind.
Sampling that actually makes people stop
Sampling is the quickest way to get someone to try a product: you put it in their hand. Anyone who's ever handed out samples knows the downside. People take it, walk on and ten metres later can't remember which brand it was. That's why we link a sampling campaign to a short game.
A spin of the prize wheel, three questions on a screen or a small test of skill. It takes thirty seconds to a minute, and in that time someone tastes the product, hears what it's for and, if they want, leaves their details.
- Concept and game format built around your product
- Game, stall and materials in your house style
- Our own team on the floor, with extra people for larger campaigns
- Participant registration with consent
Every location needs a different pace
Supermarket and shop
A tasting next to the shelf where the product is. Anyone who tastes it and plays the game is a few steps from where they can buy it. Space is often tight, so here we work with a small set-up and a game on a tablet or a small wheel.
Station and city centre
Lots of people, little time. Here a go has to be over within thirty seconds. So we choose a wheel or a question on a screen, and the sample goes along in their hand towards the train or bus.
Events and festivals
An audience with time on their hands and keen to do something. A game with a scoreboard works well here, because groups of friends want to play against each other. The sample is then the reward for taking part.
Trade shows
At a trade show, the sample is often the reason for a conversation. The game makes people stop for a moment, and the stand team does the rest. Registration runs through the game, so you can see who took part.
From idea to the people on the floor
As a sampling agency, we start with the question of what the campaign needs to achieve. Should as many people as possible taste the product, or would you rather have fewer people you can follow up with afterwards? The game format depends on that. With lots of footfall we keep it short; with a smaller audience the game can ask a bit more.
Then we build what's needed: the game itself, the stall or counter, signs and the screen or wheel. The prize wheel is often the easiest choice, because everyone immediately understands what to do and because you set the odds for each prize yourself. That way the big prizes don't run out in the first hour.
On the day itself the people on the floor know the product. For smaller campaigns that is our own team. For several locations at once or a series of weekends we can bring in extra promotional staff by arrangement. They get the same briefing from us on the product and the game, and you keep one point of contact.
What can go wrong with a sampling campaign
Most problems arise before the campaign starts. At a station, in a shopping centre or on a high street, you need permission from the site manager or the municipality, and that takes time. We apply for it in advance or coordinate with the person on your side who arranges the locations.
With food and drink, extra rules apply: how you keep the product chilled, how you hand it out hygienically, and with alcohol, no tasters for anyone under 18. We also agree how many samples go out each day and where the stock is kept. A stall with nothing left to taste by two o'clock costs you the rest of the afternoon.
We work across the Netherlands, from our workshop in Enschede. You'll get the price after a short enquiry, within 1 working day.
Frequently asked questions
How much does a sampling campaign cost?
That depends on the number of days, the number of locations and how many people need to be on the floor. A game we already have, adapted to your house style, is cheaper than a game we build from scratch. You'll get the price after a short enquiry, within 1 working day.
Do you also provide the promotional staff?
For smaller campaigns we are there with our own team. If it involves several locations at once or a series of weekends, we can bring in extra promotional staff by arrangement. They get a briefing from us on the product and the game beforehand.
Can we just hand out samples at a station or on a high street?
No, you need permission from the manager of the station, shop or shopping centre, and in public spaces sometimes from the municipality. We can apply for it or coordinate with whoever arranges it on your side. Allow a few weeks for processing, especially for stations.
Can we also collect contact details when sampling?
Yes, with the participant's consent. At the end, the game asks whether someone wants a chance to win a prize or to receive a message, and records that. Afterwards, you get an overview containing only the people who said yes.
Which product needs tasting?
Tell us briefly which product it is and where you want to sample, and we'll send you a proposal with a price within 1 working day.
A sampling campaign people remember
Tell us the product, the location and the period, and we'll propose a game format and a set-up.