Activities in your shopping centre
all year round
An annual plan with theme days, from Easter to Christmas. We come up with the activities, build the games and are there on the day itself.
Activities for your shopping centre, planned in advance
Most activities in a shopping centre are thought up a few weeks in advance. Something has to happen at Easter, someone calls an agency, and the communication gets going just too late. With an annual plan, it's fixed which theme days there will be, what happens on each day and when the retailers and visitors hear about it.
That works for an indoor centre, a shopping street with a retailers' association and a town centre with a centre manager. You have one point of contact with us for the whole year. After the first day, that person knows the centre, the retailers and where the power supply is, and that saves time on every day that follows.
- Annual plan with fixed moments and a budget per day
- Games, scavenger hunts, prize wheel and children's activities
- Instructions and materials for the participating shops
- One point of contact for the whole year
Events in the shopping centre, by season
Easter
An Easter egg hunt past the shops with a stamp card. Children search, parents walk along, and whoever fills their card gets to spin the wheel.
Mother's Day
A competition in the week before, with a game where children make or win something for their mother. Good for the shops that rely on gift sales.
King's Day
Traditional Dutch games on the square, a flea market or a programme that ties in with what the municipality is doing that day. Coordinating with the town matters here.
Summer
Activities for children during the school holidays, spread over a few afternoons. Keeps the centre busy in weeks that would otherwise be quiet.
Sinterklaas
A Sinterklaas-themed scavenger hunt through the shopping area, optionally with a visit from Sinterklaas. It gives families a reason to come into town with the children on a Saturday.
Christmas
A Christmas scavenger hunt, a prize wheel during late-night shopping or a game on the square. It falls in the busiest weeks, so this one can be festive without getting in the way.
Opening or anniversary
A new shop, a refurbishment or a centre celebrating a milestone year. A day with a clear centrepiece, such as a big wheel or a game for the public.
Getting visitors into the shops
An activity on the square draws people in, but a retailer only benefits if those people also come inside. That's why we prefer to build a theme day around a scavenger hunt past the shops. A card or an app has tasks and questions, and you'll find the answers in the shop window or at the till. Once your card is full, you hand it in at the central point.
That central point often has a prize wheel with prizes the shops provide themselves. It costs them little, and the winner then walks into their shop to collect the prize. For children we add a game or a craft corner, so parents can have a look around in peace for fifteen minutes.
A consumer promotion can also run over a longer period, for example a loyalty card in the weeks before the holidays with a prize draw on the last Saturday. Around King's Day we'd rather tie in with the town's programme than compete with it.
What goes into a theme day
In an indoor centre we agree with the centre manager where we can set up, where the escape routes are and where there's power. In a town centre the municipality is involved too, sometimes with a permit or notification for an activity on the street. We build that into the planning, so it isn't left until the last week.
Outdoors you need a plan for rain. A scavenger hunt past the shops simply carries on, and a game on the square moves under a canopy or into an empty shop unit if there is one. We also write a short brief for the shops for each day, with what they need to do and when.
We work across the Netherlands, from our workshop in Enschede. You'll get the price after a short enquiry, within 1 working day.
Frequently asked questions
Which activities work well in a shopping centre?
Activities people can easily join and leave. A prize wheel, a scavenger hunt with a stamp card past the shops and a game for children while their parents shop all work well. A programme that needs people to stay seated for an hour doesn't fit as well with an afternoon of shopping.
Do we have to commit to a whole year?
No. You can start with one theme day and see how it goes. The advantage of an annual plan is that the retailers know what's coming, the communication is ready in time and we can reuse materials from one day on the next.
How do we get the retailers on board?
By giving them little work and making it worth their while. In a scavenger hunt a shop only has to stamp a card or put up a question, and that brings the visitor inside. We write the brief for the shops and walk round on the day itself.
What does a theme day in a shopping centre cost?
That depends on the length, the number of elements and whether it's indoors or outdoors. A single day with a prize wheel and a children's activity is different from an annual plan with six moments. You'll get the price after a short enquiry, within one working day.
Which centre is it for?
Tell us briefly which shopping centre or town centre it's for and which moments you have in mind, and we'll send a proposal within one working day.
A year of theme days in your centre
Tell us which moments you'd like to fill, and we'll put together a proposal for the whole year or for a single day.