Roadshow
across multiple locations
Organise a roadshow with one activation that travels from city to city. The same game, the same team and the same look at every stop, and figures per location afterwards.
What a promotional roadshow is
A one-off activation on a single day reaches the people who pass by that day. A roadshow takes the same activation to the other places where your target audience is: the following week in another city, the weekend after that at an event. You pay the design and build costs once, and the reach grows with every stop.
We devise the game, build a setup that can handle lots of moving, plan the route and are there ourselves at every stop. You keep one point of contact for the whole tour.
- Game or activation in your house style, built to travel
- Route planning and arrangements with each venue
- Transport, setup and breakdown at every stop
- Participants and contacts tracked per location
From route plan to final stop
The route
We list the stops with dates, times and the arrangements for each venue. Shopping centres, events and your own branches each have their own rules and opening hours, and we keep track of them.
One setup that travels
The game, the dressing and the technology are built to be put up and taken down often. It looks the same at every stop, so your brand is recognisable everywhere.
A fixed team
As far as possible the same people at every stop. After the first day they know the game and the message by heart, and you notice that in the pace and the conversations.
Figures per stop
Participants, scores and contact details left behind are tracked per location. That way you can already see halfway through the tour which places work well, and you can adjust the rest of the route.
A different audience every week
Shopping centres are an obvious route. They get lots of visitors every day, there's power and a covered spot, and the managers are used to promotional activities. Each centre does have its own rules on setup times, noise and what you're allowed to hand out. We arrange that for each stop.
If the game works well, it can also get a permanent place in a shopping centre's annual programme. You can read what that looks like on theme days in shopping centres.
Game, samples and a scoreboard across the whole tour
The core of the roadshow is a game that takes a few minutes to play: a quiz, a game of skill or a prize wheel. Samples can be added, as with sampling, or a leaderboard that runs across all the stops, with a prize for the best player of the tour.
How we devise a game like this around your brand is explained on brand activation. For a roadshow we pay extra attention to how quickly it's set up and how it looks after being put up for the twentieth time.
Our home base is Enschede, and the route can go anywhere in the Netherlands.
Frequently asked questions
Is this a roadshow with music and a mobile disco?
No. By a roadshow we mean a promotional tour: the same brand activation travelling to several places, such as shopping centres, trade shows, events or branches. If you're looking for a party show with a DJ and lights for an evening, we're not the right people for you.
How many locations can a roadshow visit?
That depends on your goal and schedule. Some tours do a few cities in a weekend, others run for a whole season with one stop a week. Together we look at which places attract the most of your target audience and turn that into a schedule.
How does everything get from one stop to the next?
We arrange the transport of the equipment, and the setup and breakdown at every stop. The setup is designed to go up quickly and fit in any space, from a hall in a shopping centre to a spot on an event site.
Can the roadshow also visit our own branches or dealers?
Yes. A tour of your own shops, branches or dealers suits a new product or a promotional period well. The same game runs at every stop, and afterwards you can see per branch how many people took part.
What does it cost to organise a roadshow?
The price depends on the number of stops, the travel distance, the size of the setup and the team. You'll receive a proposal within 1 working day.
Tell us about your plan
Have a roadshow in mind? Just fill in the short form and we'll send a proposal within 1 working day.
Which places should your brand visit this season?
Tell us which target audience you want to reach and in which period, and we'll send a proposal with a route and setup.